PERFORMANCE MEDIA BUYER
Omar Emad
Meta Ads Specialist • Scaling Brands with Paid Media
I create and scale high-performing paid media campaigns that drive real revenue. From strategy and audience targeting to optimization and scaling, I manage every aspect of your Meta ads with a data-driven approach
CASE STUDIES
Real Brands, Real Results
Across subscriptions, fashion, and gifts — real brands, real results. Here's how I've driven growth.
DIGITAL SUBSCRIPTIONS
Epic Store
Driving substantial revenue growth through digital subscriptions. Full-funnel Facebook campaigns with targeting, creative strategy, and scaling.
+200K EGP
Revenue Growth
600+
New Customers
25%
Retention Rate
FASHION & APPAREL
Klick.Dress
Full-funnel Meta campaigns, creative strategy, conversion copy, and campaign scaling. Delivering measurable sales growth.
118K EGP
Total Sales
11x
Average ROAS
122
Total Orders
FASHION & GIFTS
Nuvio
Growing sales through media buying, copy, creative strategy, Angels testing, and conversion optimization.
+30
Total Orders
5.1
Cost Per Result
477
Total Messages
WHAT I BRING
End-to-End Paid Media
From strategy and targeting to scaling and optimization. Full paid media management — from strategy and targeting to scaling and optimization.
Campaign Strategy
Full-funnel planning from awareness to conversion tailored for each brand and vertical.
- Audience research & segmentation
- Funnel optimization
- Platform selection
- Budget allocation
Data & Analysis
Deep performance analysis to understand what's working and cut what isn't — fast.
- Performance dashboards
- Conversion tracking
- A/B testing analysis
- ROI optimization
Creative Direction
Guiding creatives to match platform behavior — thumb-stopping ads for Meta & TikTok.
- Ad format optimization
- Creative testing
- Platform best practices
- Audience resonance
Budget Scaling
Proven ability to scale ad spend profitably without losing efficiency or results.
- Scaling strategies
- Budget optimization
- Performance maintenance
- Risk management
E-Commerce Focus
Experience across fashion, gifts, and subscription brands in the Egyptian market.
- Product catalog ads
- Conversion optimization
- Customer lifetime value
- Market expertise
Retargeting
Smart retargeting funnels that bring back lost customers and maximize lifetime value.
- Audience segmentation
- Sequential messaging
- Frequency capping
- LTV maximization
TOOLS & TECH
Technologies I Use
Industry-standard tools and platforms to deliver results efficiently and accurately.
Advertising Platform
Meta Ads Manager
Full campaign management, audience targeting, and performance tracking
E-Commerce
Shopify & Easy Order
Store setup, product management, and order optimization
Analytics
Excel & Google Sheets
Data analysis, reporting, and performance tracking
Let's Work Together
Looking for a media buyer who delivers real results? Let's talk about how I can scale your brand with data-driven paid media strategies.